Google SERP ranking changing Dramatically Please Help

Can any body tell me please why Google rankings for a keyword wedding photographer Leeds changing dramatically, once it's showing on 1st page of Google and in very next hour it shows on 2nd page or even on 4th page of Google.

I am very much concerned about this as client is also very upset and looking for quick solution and want to stick on page 1st. Please describe it and also come-up with your valuable suggestions so i may able to execute them to get my desired results.

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