How Lenovo uses Lifetime Customer Value to build SEM campaigns? Insightful !

Netelixir University discusses how Lenovo uses customer lifetime value to build SEM campaigns. A very insightful presentation explaining the step-by-step process to implement customer lifetime value to SEM campaigns. This is one of Netelixir University's Guest Expert Series presented by Limin Zhao, global paid search manager at Lenovo.
Sharing the slides here..
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