Social media optimization proves beneficial for your business. It has various advantages:
1. Drive traffic to your website.
2. Make it easier for the people to share your content with their social media friends and followers.
3. Build brand loyalty.
4. Increase your website visibility.
5. Helps in improving the conversion rate of your business.
I'm new in this forum, I am a consultant and have worked with multiple firms
You can check http://blog.advids.co/20-awesome-online-video-marketing-examples-worth-watching/
one of my work.