Keyword research is the base for any good SEO campaign and a large amount of your success will be truly dependent on how well you did your keyword research. When you start you really want to think about your industry and use a top down approach to the seo keyword research and development. Keyword research is one of the most important, valuable, and high return activities in the search marketing field
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Another factor that you should consider is to know and analyze what your competitors are targeting in their keywords as well.