The Top 10 Benefits Of Link Building


By
Jayson DeMers ,
Contributor
I de-mystify SEO and online marketing for business owners. Forbes dot com


The Semantics of Link Building

After reading my introductory paragraph, you may find yourself divided on the issue: if all these experts can’t agree, why would I risk such a strategy in the first place? After all, poor link building practices can lead manual and algorithmic penalties in the search rankings which can reduce your online visibility drastically.

[1. Domain & Page Authority. When Google determines which pages to rank for a given query, one of its biggest considerations is the quantity and quality of inbound links to the page. Seattle-based Internet marketing company Moz has developed a way to measure this, which is called page authority, a subjective measure of the quality and quantity of inbound links to a page. Similarly, domain authority measures this for your website as a whole. The higher your domain authority, the higher you’re likely to rank for any relevant search query. The number of relevant links pointing back to your domain (along with the quality of those sources and other quality factors) determines a major portion of that domain authority, so the more invested you are in the quality of your link building campaign, the higher propensity all of your site pages will have to rank in organic search results.

2. Referral Traffic. Let’s set SEO aside for a moment and talk about a more obvious (though sometimes forgotten) benefit of link building. Those links exist indefinitely, and can be clicked by readers. If a user reading your material wants to learn more about your topic, they can follow your link and get back to your site with relative ease. As you get deeper into your link building strategy, you may find the referral traffic you get this way far exceeds what you earn from higher rankings .

3. Brand Visibility. Every new source you contact for a guest posting opportunity is a new outlet of readers to expose to your brand. These publishing sources are always looking for new content, so you’ll be doing them a favor, but you’ll also be getting free advertising—a free shout-out—with an audience who may never have heard of you before. Obviously, more visibility is a good thing; it leads to greater brand recognition and a greater chance to earn direct traffic in the future.

4. Brand Authority. Link building is a good excuse to post as a thought leader in your industry. Publish strong, opinionated, thoroughly researched content on publishers relevant to your business, and gradually, readers of those publishers will begin to see you as more of an authority. After reading three or four high-quality pieces, even distant readers will be interested in seeing your site, leading to an increase in referral traffic and increased conversion rates (thanks to their extra trust in your brand).

5. Exposure to Other Industry Authorities. Don’t forget the guest posting circuit works both ways; you can provide content to the highest-profile publishers in your industry, but you’ll also get to read what other influencers are writing, and you might even attract some influencers as guest posters to your own website. That means free content for your site, free ideas for content posts in the future, and a greater connection to your industry and audience.

6. Influencer Marketing. Many external publishers are well respected, with huge followings, and have an incentive to get more readers. So, chances are, they’ll do you the favor of syndicating your contributed content as far and as heavily as they can. In effect, you’ll get a free course of influencer marketing, with potentially thousands of new readers and visitors to your work.

4. Brand Authority. Link building is a good excuse to post as a thought leader in your industry. Publish strong, opinionated, thoroughly researched content on publishers relevant to your business, and gradually, readers of those publishers will begin to see you as more of an authority. After reading three or four high-quality pieces, even distant readers will be interested in seeing your site, leading to an increase in referral traffic and increased conversion rates (thanks to their extra trust in your brand).

5. Exposure to Other Industry Authorities. Don’t forget the guest posting circuit works both ways; you can provide content to the highest-profile publishers in your industry, but you’ll also get to read what other influencers are writing, and you might even attract some influencers as guest posters to your own website. That means free content for your site, free ideas for content posts in the future, and a greater connection to your industry and audience.

6. Influencer Marketing.
Many external publishers are well respected, with huge followings, and have an incentive to get more readers. So, chances are, they’ll do you the favor of syndicating your contributed content as far and as heavily as they can. In effect, you’ll get a free course of influencer marketing, with potentially thousands of new readers and visitors to your work.

7. Syndication Boosts. The syndication benefits don’t end there, either. Over time, you’ll build relationships with multiple external sources, and if you keep sharing their material, they’ll keep sharing yours. When you post a newly published blog post on your own site, those relationships will fire up, and you could get an early syndication boost from at least one or two of those external sources, greatly increasing the overall reach of your content.

8. Trust and Credibility Indicators. When you achieve a placement on a high-profile publication, you can brag about it. Many brands display logos of the publications on which they’ve appeared, sort of as a web badge to prove or reference your appearance on that source.


8. Trust and Credibility Indicators.
When you achieve a placement on a high-profile publication, you can brag about it. Many brands display logos of the publications on which they’ve appeared, sort of as a web badge to prove or reference your appearance on that source. Putting these badges on your site makes your brand more authoritative and credible, resulting in higher conversion rates.

9. A Greater Competitive Edge.
Links are public. They can’t be hidden and they can’t be masked. In fact, you can use a tool like Moz’s Open Site Explorer to see what links are pointing to where—whether that’s your site or one of your competitors. Getting involved in link building, combined with some strategic competitor analysis, gives you the ability to see exactly where they’re getting their links from, and target those same sources to acquire links of your own.

10. The Investment Lasts Forever
. Unlike paid ads or most other traditional marketing tactics, an investment in link building lasts as long as the link (and the page on which it resides) remains active. With paid ads, you “rent” temporary visibility. Links, on the other hand, get you a permanent placement that continues to send referral traffic for the duration of their lifetime. I consider this like building equity in a home rather than paying rent for temporary use of it.

reference:

forbes dot com/sites/jaysondemers/2016/01/07 /the-top-10-benefits-of-link-building/

Posts

  • Nice post. More informative.
  • Nice information regarding link-building benefit. I have gain many new things about SEO and link-building.
  • Basically link building help your website to target a massive amount of users to be directed to your website which can contribute to its ranking.
  • 1.They help bring awareness to your website (particularly if you are part of a reciprocal link building situation). The audience of the website you quote or mention will surely see your article on social media or through search.

    2.Because your site is getting more visibility, writers will be more apt to see your site and link back to it (giving them that contextual, external link).

    3.The company you mention may want to reach out to you or simply just include that article on their website, which earns you a backlink (great for SEO link juice).


    4.Because you have more recognition, you’re likely to see an increase in social media shares. You not have your audience and the audience of the website you mentioned sharing the article, not to mention it is a higher quality article.

    5.They give you more credibility because you’re willing to link out to authoritative sources, which prove you have done your research and look to others to help create the best article you can create.

    6.Not only are you credible, but you’re also trustworthy. Some sites try to know it all, but contextual links help prove that you are a site that cares more about trust than being the answer to everything.

    7.Google likes to see sites improving reader experience, so your PageRank and rankings should improve.

    8.Your site should gain more traffic because it gains more recognition.

    9.If your site is gaining more traffic, you’re likely to see an increase in sales.


    10.Last but not least, you are offering more information to your reader. This should always be your number one goal.
  • chandanachandana TutorsWeb, India.
    Collected more information about linkbuilding. Thanks for sharing
  • Use the best layout that makes page appears similar to a standalone interstitial and the desired content.
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