Url relevance with web page content

How can i check the relevence of the url with the content of the web page? any way?? i need to check it.

I m working to promote the link for nikon binoculars which is http://www.example.com/nikon-binoculars but the link for binoculars is promoting which is
http://www.example.com/binoculars.

Does that mean that the second link is more relevant? how can i check?
and the orignal link even dont exixts in the first 10 pages of google.
Please Help.

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