There are different ways by which your website would rank higher on a search engine result. Search engines target image search, local search, video search and industry wise search to rank up your website.

There are different ways by which you can increase the ranking of your website. Black hat techniques and White hats techniques. The Black hat techniques are to those activities that increase the ranking on your website by underhand methods. These activities are generally frowned upon by search engines. White Hat techniques are processes to increase the ranking of your website in a proper way.

Research has shown that the masses scan a search results page from top to bottom and left to right while looking for a result. Placement on the top will increase the possibility of people clicking on your website. The might not generate revenue but is a sure shot way to get your company name known without spending a huge amount of monies.

The approach of generating revenue by using SEO requires an individual to have patience and be a bit crafty.

1) Create a lot of websites: This works for full time internet marketing professionals. You would also be diversifying your portfolio here. Find the most often used keywords by masses and create a lot of content there. In those commonly searches words create unique keywords and create niche website to ward away completion.

2) Keyword Research is the key: The only way an internet marketing professional can earn good revenue is by doing proper keyword research.

3) Back Link every article: Posting articles on directories is a sure shot way to increase rankings. However every article typed for the directories should be back linked to your website. This will increase your ranking as well as a sure shot way to earn more revenue.

4) Experiment: This is a level playing field and has a wide untapped market. The more you play around online the more you would learn. Try tapping into different revenue streams and different websites. You will never know when you might hit the jackpot.