When you are working with search engines for SEO optimisation, there are certain SEO techniques that you want to be aware of and to use. Without optimizing the website for the search engines, you may have some difficulty getting traffic.

The first thing you have to do is figure out the best SEO techniques to use on your website. You may want to sit and brainstorm words that pop into your head when you think of your website and the product that you are selling. You don't want to discount anything at this point; right now you just need ideas to use. If you are having a hard time coming up with ideas, you may want to visit some of your competitions to see what words they are using, and use that as a starting point.

Once you have your words figured out, you may want to find some free utilities to help you determine how many times these words are actually being searched. Google has some utilities that can assist you with this task. The more the word is being searched, the more likely your site will come up, but also the more chances that other sites are using that key word as well.

The density of your keywords is an important part of SEO techniques. This is the percentage of times that your keyword shows up on your website, i.e. 10 times in 100 words is 10%. If you use your keywords too many times, the search engines will consider you spam. Be aware of how many times you use the words and where you use them. Make sure the keyword shows at the top of your page, and either in each paragraph or every second one depending on how much you have written.

Another part of proper SEO techniques is how a spider reads your website. Like a human, it starts at the top of the page and reads left to right. If there is a column, it will read the entire column and then move on to the next one and so on. Beyond that, it will look for links, and if it finds any, it will send out another tentacle to follow that link. These spiders will continue reading until they have read everything that they can find. This is why they are known as spiders, they are reaching out in every direction, and by engaging SEO techniques you help them learn.