In my experience as a non- techie, there's a ton of misinformation out there about search engine optimization and how it can help your website. The basics fact sound great: Pick out key words and phrases that people will type into search engines and then have your website show up in the top ten results on said search engine. That's sound wonderful, right? Being in the top ten search results for given phrases would be great, the problem is that it's not as simple and easy as paying someone fifty bucks a month to 'submit' your site. Many companies make it seem as if you give them your ten search words or phrases, along with fifty bucks a month or more, and bam your wonderful website will be in the top ten results for those phrases. This is not true.
Unless of course your search phrases are so unique that no one would search for them anyway. For example, if you have a product that's brand new to the marketplace and the phrase used to describe that product are unique. In that case your phrase will climb rank in the search engines, buy it's because no one searches for it. If you're trying with words and phrases that people search for such as 'book deals' for example, you won't sniff the top ten search results. Not without spending a lot of time and money. No one tells you this though. Our webmaster simply wanted to make the fifty bucks a month, without explaining what we should actually do.

In order to optimize your website for search engines, you need to build it that way. The phrases you decide on need to be incorporated into the site and page titles. These are the types of things that no one explained to me about search engine optimization. I was just told things like, "pick some phrases that you think people will search for and we'll submit those phrases to the search engines." This, of course, accomplished nothing, other that us wasting money.

My point to this entire article is to tell you a few of the things that no one told me, in the hope that you won't have to go through the same experience. There's no easy fix to the search engine optimization puzzle and the bottom line is that it's not simple and easy to get in the top ten search results for phrases that are worth a plugged nickel. It's rather difficult as a matter of fact. I simply think that anyone who wants more traffic should be aware of this little fact. Do your due diligence, and don't ever expect something for nothing. It's simply a fallacy that you can spend fifty bucks a month and end up in the top ten search results. There's a lot more involved in the mine field known as search engine optimization.