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Optimizing url, which is best?

mkowalski Registered Users
in SEO Q & A
Hello everyone,

Well, I was starting with optimizing thumbnails for my pages, and I noticed on a couple pages, using Google keywords, not only the thumbnails, but the page titles and urls for some pages are completely irrelevant to search queries.

For example, this page:
http://www.bookboxshop.com/product/davinci-project-bk-61/

"Davinci" as a keyword has no relevance to Leonardo da Vinci, and neither does "project", both words are in thumbnails, detail images, page title, and url. I have no issue changing the first three, but regarding the url, I do have some questions.

I have decided to optimize this particular page, as an example, to use the keywords "Vitruvian Man" and "Leonardo da Vinci", most likely having the page title be "Vitruvian Man - Leonardo da Vinci".

I also want this page to rank for the word "Book Box", since that is the main keyword for my website overall. So for the URL I have come up with a couple ideas:

www.bookboxshop.com/vitruvian-man
www.bookboxshop.com/vitruvian-man-book-box

Would having "book-box" in the url be redundant since technically it's in the base of the website url, "bookboxshop" (even though I am thinking google does not separate this to focus on "bookbox")? Would it be keyword stuffing, or possibly unpleasant for viewers/visitors? I chose "vitruvian-man" for the url since it has the highest search volume related to my page, higher than "Leonardo da Vinci" for example.

I am completely new to SEO, so I would appreciate any thoughts or feedback. If you have suggestion for a different URL, that would be appreciated as well.
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