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What is the Importance of Backlinks in SEO ?

JeneliaJenelia Registered Users
edited April 2012 in SEO Q & A
Hello friends
Please give me the answer.
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  • kenyonkenyon Registered Users
    edited April 2012
    Backlinks are very important for your SEO, specially because some search engines (specially Google), gives more credit to web sites which have higher number of quality backlinks. This gives you better positions in search engines, and may improve your traffic drastically! When most modern search engines crawls your web site.
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  • kiranbonukiranbonu Registered Users
    edited April 2012
    Back links are also known as inward links. Back links are essential in terms of search engine Optimization because more the in links more the chance your site to come on top of search engine index...
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  • pardeep Registered Users
    edited April 2012
    Back links inform the search engines that people respect your opinion, it is like are voting system, and they are voting for you. Finally a search engine considers the content of the sites and quality of a backlink as well.
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  • leavinsmurfy Registered Users
    edited April 2012
    If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

    What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
    When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
    A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
    For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.
    Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.
    Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.
    There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
    We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
    Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.
    One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
    There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool
    . This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

    Another tool to help you with your link building campaign is theDomain Stats Tool
    . It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.

    There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool
    if you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.

    Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.
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  • AllenSantiago 100 Post Club
    edited April 2012
    Back link is one of the most important activities of search engine optimization. It helps to divert huge traffic, increase visibility and improve search engine rankings by the use of create back link on the web directories such as social bookmarking, forum, blog, video creation, article and directory website.
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  • rockyjohn Registered Users
    edited April 2012
    Back link are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimisation because more the inlinks more the chance your site to come on top of search engines index.
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  • ronaldobeo08 Registered Users
    edited April 2012
    up cho bác, chúc bác bán d?t h
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  • searchreadyincsearchreadyinc Registered Users
    edited April 2012
    Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.
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  • natasha1natasha1 Registered Users
    edited April 2012
    In SEO backlink is the main thing to get SERP and Page Rank, backlink means you get link from other websites or in other words you can say that other website show your website on their website.
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  • rahulbangarrahulbangar Registered Users
    Backlinks are very important for ranking. It is like a voting system, the more votes you get the more chances you have for win. Focus on high PR, do follow and relevant backlinks.
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  • nichesuite Registered Users
    Backlinks are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimisation because more the inlinks more the chance your site to come on top of search engines index.

    Inbound links today are an essential part of the Search Engine Optimisation because when you build valuable backlinks, your site gets a higher ability of being indexed by the search spiders. It will also help to boost worth traffic to your website.

    It is not enough to have a lot of number of inlinks, you need to have quality links. The content of the sites you have incoming links with must to be related to the content on your website.

    The more the inward links, the better the popularity of a site. Backlinks are very important for SEO and Ranking. Some Search Engines spider, mainly Google gives a lot of value to the number of inbound links. Spiders consider site more reliable that others on the base of number of quality inlinks it has.

    Note that valuable backlinks and relevant incoming links are two very essential scrutinies. Inward links from a website that has good content and content linked to the theme of your website will give you much better stead than a link from a badly designed web site.

    Sometimes search engine optimizers try to twist or operate the search engine. Good inlinks building is the only legitimate method to increase site position in the search engines index.


    Nichesuite provides you the most professional service in SEO and SMM. These techniques helps you in getting the good number of clients and increases the page-rank and visibility.

    Try Nichesuite
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  • Raman SharmaRaman Sharma Registered Users
    Backlinks are one of the most important part of SEO. Backlinks are the incoming links to your website from other websites. If you have good quality backlinks to your website then your website's rank in SERPs and pagerank will improve. But remember that you should have backlinks to your website from High Pr, dofollow, unique IP websites.. If you have any further query then let me know !
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  • jamith 100 Post Club
    Back links plays an important role in increasing our site value and popularity as more back links means more popular our site is but we need to take care of few things like it looks natural, quality one, do follow etc.
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  • qmlqml Registered Users
    You need backlinks from both low authority and high authority sites to really make an impact with traffic. If you don't have backlinks on other sites it will be very hard for you to start gaining unique visitors. Also, you can just consider backlinks your free advertising campaign!
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  • netometry 100 Post Club, Facebook Connected
    Backlinking is completely over-rated and there is no need to go out of your way to create them. Creating backlinks for your website goes against the whole reason they were important in the first place. Having Facebook & Twitter pages + good content on your website is all a local business needs to do well on Google.

    If you spend your time or money on SEO you would be much better served creating content on your own website.
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  • seosolutions84 Registered Users
    Backlinks were most necessary in SEO.
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  • fahad1112fahad1112 Registered Users
    Besides the fact that backlinks are very important for seo, they are also the biggest governing factor for your page rank. More links mean more PR.
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  • emailrobertcena Registered Users
    edited June 2012
    Thanks for sharing information regarding this. this information will be useful for me while doing seo for my websites.....
    <a href="http://www.superautonic.com">old cars for sale</a>
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  • bhavyamk Registered Users
    Backlinks are very important for SEO in Ranking. Google search engine spiders give a lot of value to the number of inbound links.The site is considered more reliable than others on the base of number of quality inlinks it has.
    Thus,the backlink is a quality factor.
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