Here are the top 5 pay-per-click mistakes
1. Using your home page for the landing page
3. Bidding excessive amounts just to be listed in the number one position for a keyword
3. The difference between being in the first position or the second can often be several dollars per click! Bid intelligently and reap higher net profits!
4. Spending all of your pay-per-click ad budget on just one or two popular keywords
5. Using a poor title and description in your pay-per-click listings
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