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aged domain vs keyword rich new domain

bigian50000 Registered Users
in SEO Q & A
I'm rebuilding an old site which has never really worked very well and I have some questions regarding the power of aged domains over new ones. I have a 4 year old domain which I could use which has no keywords in but has relevance to the name of the business. Or I could use a new domain which is available and is exactly the keywords I'm using.
Or should I buy the new domain and redirect it to the old domain (if this is possible). What are the SEO implications of this.
Thanks, Ian
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Posts

  • Jabong82 100 Post Club
    I think your best bet is using the Old Site as Google Does use Domain Age a factor. You can always add keywords quickly to your old domain, but you can't make your new domain "old". You know what I mean?

    If I was in your shoes I'd go with the old domain.
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  • love2respectseo Registered Users
    The best choice is always to stick with the old domain as in the SEO field sites with old domain get more priority than new sites in the eye of search engine. I will suggest you to reorganize your old domain and you have already said that your domain has relevancy with the business, very fine! i mean, your main keyword is included in the domain name? then no problem at all. Make a broad keyword research now and try to optimized your re-organized domain with the selected and categorized keywords.

    In the final paragraph, i think you are telling about 301 SEO friendly permanent redirection. From old domain to a new domain it is effective but the reverse is not at all SEO supportive i nature. So, i think you should go with the above i discussed, as the old domain would go more edge as the age factor is very countable in search engine especially in Google.
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  • PokerJoker 500 Post Club
    do you mean, you will change your domain into a new domain name with a targeted keyword?? No. don't do that... it is good that a domain name has a keyword. yes, it is also a factor for a good search rankings, but it is not the only factor. you know what I mean? there are websites that do not have targeted keyword on their domain name, one example is... 888.com get a good position on SERP on "online casino" keyword.
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  • elmerkit 500 Post Club
    I think there is an edge on renovating a aged domain but
    PokerJoker is right trash the idea of changing the old domain into a new one.
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  • bigian50000 Registered Users
    Thanks for the replies. The new domain is keyword rich compared to the old one but it seems that the advice is pointing towards age (4 years) being a more important factor than keywords.
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  • mecatronx 100 Post Club
    Actually, the age of the domain only counts because of one thing - previous links.
    On the other hand, the relevance of the new keyword rich domain is close to null, inless it's a short tail relevant one, that will bring you traffic by itself. So if you think the new domain will do that, go for that one. If not, check the links to your old domain, see what's what.
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