Have you used Press Releases for your website?

ElsoftElsoft 100 Post Club
edited August 2011 in SEO Q & A
Have you used press releases for your online business.Press Release is one of the oldest yet least known method of marketing the product/services online.It helps the website get backlinks from authority news websites and help your business reach the target audience.It helps you with direct marketing as well as with Search Engine Optimization.
Just wondering how many of you have actually used them for your business and what was your experience of the results following.Please share.

Posts

  • Madeira Registered Users
    edited August 2011
    I work for a client who used to turn out regular press releases, maybe 1 or 2 a month. Most were written to tap into a story/topic that was current in the news. All were a total waste of time. They only recorded a single incident of a press release being republished and that appeared to be on some useless auto-create blog.

    My client has now given up on press releases and is better targeting their resources.

    Other people may have a different experience.
  • ElsoftElsoft 100 Post Club
    edited August 2011
    Thanks Madeira for sharing your client's experience.Press releases are for news website,so they have to be written professionally for them to be effective.Many people try to make up something in the name of a press release - which is sure to go unpublished,which I guess is the case with your client.
  • Madeira Registered Users
    edited August 2011
    Elsoft, yes, I agree with you, press releases should be written professionally.

    My client is not your average Joe Bloggs on the street corner, they are a large international corporate entity. They employ professionals who know what they're about. The press releases were professionally produced.

    I was never involved in any part of the process of creating the press releases. However, from what I have heard from around the water cooler, my client never offered freebies, never bought into paid advertising in return for a press release being printed and, never felt inclined to pay press release agencies for a service that carried no guarantees nor quality benchmarks.

    Of course, others may have a different experience, but I am only relating from my own first hand knowledge of what conclusion my client came to.
  • ElsoftElsoft 100 Post Club
    edited August 2011
    That really makes it an interesting case.
  • Peter_drucker 100 Post Club
    edited August 2011
    Yeah, I have used press release and luckily most of the times my press release got on top in Google news bringing lots of traffic and exposure.
  • DenverSEO 100 Post Club
    edited August 2011
    I am very intrigued by press releases. I have used them for clients before. However, I dont think they would be beneficial for my business. I run an seo firm and I just dont see anyone having interest in anything I would do a press release on. I would love some ideas if anyone has any.

    [HR][/HR]Denver SEO | Denver PPC |
  • webbie 100 Post Club
    edited August 2011
    There are many steps for press release... Actually press release is used 4 client web site only..
  • sisatelsisatel 500 Post Club
    edited August 2011
    Yes I have done it for my Video Message website. This is very effective.
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