I've heard from many of you guys that design is not as important as content and traffic. I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website... How important is design to you and how do you go about translating that to a client of yours?
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If people finds the information mentioned by you in your site knowledgeable and useful than they would not look for design of your site.
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