The Cost Effecting Tactics to Increase Quality Traffic to a Website
Online marketers are often in search of cost-effective ways to increase targeted traffic to their company blog in order to offset high CPAs coming from their direct response media spends. Just across the hall content marketers are looking to hit traffic and lead goals on a shoestring budget. Thankfully these teams in small and large companies are increasing their collaboration and working together on content promotion strategies and tactics that reach new audiences and potential customers at a fraction of the cost.
Here are 4 ways that online and content marketers are increasing targeted traffic to their company blogs without spending an arm and a leg:
# i). Develop good headlines:-
Reading in the headlines is the first thing to do, and generally, only one thing they see is whether the article has been shared or not. Your headlines should jump over the reader and quickly draw their attention. On sharing on social networks, a good title can dramatically increase your thoughts.
# ii). Write articles rich in content:-
Quality articles will provide better placement in search results Make sure your articles meet the needs of your readers, and that they can find all the necessary information in one place, this is the most effective means of increasing traffic on the website; Providing something to the people, they can not get anywhere else, or at least not the level of quality, which you are giving it to.
# iii). Address a niche:-
Good sites address a specific location or audience and then become experts in that area. You want your site to be a resource that your readers have for the first time. Either start the site based on your interests or check the market and find the place that is not well addressed, turn that place into your expertise.
# iv). Create shareable content:-
In the world of social media, shareable content is king. Your content should be easily shareable so your readers can promote the word for you. This is a combination of a good title and an interesting image, as well as a captivating lead-in. All this creates a perfect bite-shaped part of your article, which can be shared with others via Facebook, Twitter, and other networks.
# v). Vary your article length:-
You have long, comprehensive articles as well as small and point-oriented articles to let content determine the size; Do not spend too much time describing a simple point, but when asked for expansion, do not be too small. Research shows that the average length should be approximately 1,600 words, although you are different in looking fit.
# vi). Write articles frequently:-
If you have a stream of content then your blog will be more successful every week, at least six articles aimed at whatever you choose, choose a time and be as good as possible.
# viii). Build good links:-
Link building is incredibly important for websites. This is the process of creating links that point to your page from other pages. This will happen naturally as you create quality content, but there are some things you can do to help build links yourself:
# ix). Link to old posts on your own site:-
Ensure that you are engaging with related articles already written, it will help your users find interesting articles from your backlog, and keep people on your site.
# x). Organize your content into categories:-
A well-organized site will be more useful for readers and will lead to better retention. It can also help to increase the views of your old articles.
#2. Promoting Your Site:-
# i). Use calls to action:-
# ii). Interact with readers through comments:-
# iii). Follow and interact with other sites and blogs:-
# iv). Guest post on other blogs, and invite other bloggers to guest post on your site:-
# v). Start a forum:-
As your site grows, you may need to appoint moderators to your forum. If a community grows toxic, it can have a negative effect on the traffic to your site. A good moderation policy is always important for online communities.
# vi). Advertise your site.
Besides using links, you must make use of numerous other ways to increase web traffic. There a lot of ways you can advertise your site, both online and offline:
If you have money, consider pay per click. The big search engines like Google, Yahoo, Microsoft provide advertising packages. But find out first how to limit your expenditure to the level you want.
Go beyond the electronic medium and into the print medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature. And don’t forget the perennial favorite, the good old Yellow Pages™ – printed version naturally!
Use your car, especially if your website is area-specific (e.g. a website detailing local events or selling local services). Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement, literally driven traffic to your website!
#3. Social Media:-
# i). Use social networks to expand your reach:-
# ii). Create a Facebook page
# iii). Post new articles on Twitter
# iv). Use Tumblr to gain followers
# v). Set up a Google+ Page
# vi). Pin your articles on Pinterest
# vii). Take photos with Instagram
# viii). Submit your articles to Reddit and Digg
#4. Catching the Eyes:-
# i). Build a cohesive, modern design for your site:-
If your site is difficult to see, then you will not create many visitors, make sure your style matches your place, and that it is enough to please the eyes and it is easy to navigate.
# ii). Balance your page:-
To improve your website, balance your page because when users enter a website, it first starts from the top-left part of the page and is slowly going there before tracking it right. The web user focuses more on the text of the page than images or graphics. This is where the balance comes in place.
The balance will not only make your page more visually appealing, but it will make your page easier to read and easy to find the item. A good object will help objects on your page’s flow.
# iii). Keep it simple:-
If you clean up your website by removing all the unnecessary visual elements, then it will allow important items to stand out. You should leave some white space on the page so that the confusion of space is visually pleasing and easy to navigate.
# iv). Take clear, high-quality photographs:-
If you are using pictures on your site, make sure they are as high quality as possible. This could mean that if you take your own pictures then you should invest in a better camera.
# v). Create a navigation menu:-
For easy navigation, you should create a toolbar with links that are easy to navigate in the toolbar in an area and in a situation that is understandable. Web users often find the toolbar at the top or bottom left side of the page’s left-hand side. You should not forget a link to your homepage. It often forgets but pointing your users to your homepage is very important.
# vi). Commission art for your site:-
If you don’t have much artistic flair, you can commission art for your site to give it a professional look. This can cost a little money but can have a big impact on the feel of your site.
# vii). Create infographics:-
These are very shareable, and dominate the social media feeds are online sites that can create infographics for you based on your data and template options.
# viii). Start a podcast:-
Podcast is a popular way to share your thoughts and ideas with your readers. They can listen to your podcasts on travel, and you can earn money from them too.