Much of the success of a site depends on the search engine optimization techniques practiced by the webmaster. SEO or search engine optimization is one of the most essential factors for the over-all success of your site. It helps in getting proper exposure without spending a lot of bucks.
What makes Internet a better media is that if you create a page with some text and place it on the internet, it will surely get noticed by millions of people world wide. And thus, if some efforts are made, you can easily reach millions of people out there and have them turned into your customers or subscribers, etc.