For the past years our marketing and IT department has used a number of digital marketing tools available. But it seemed didn't worked out that well. Now we are revamping our marketing team and a member of the team suggested tag management. he said that the company would benefit from a good tag management system because we run a wide range of marketing campaigns through multiple channels.
Since I not have a better understanding of what tags are, i would like to know more about it. what the heck are marketing tags? what is the role of tag management in digital marketing? how does it work?