the top most important on-page SEO elements that you can use for your own business website.
Include keyword in the title tag
Include keywords in meta description
Wrap page title with the <h1> headline
Include the Keyword in the URL
Include the keyword at the start of the copy
Include related keywords in the copy
Include keyword in image ALT tag
Link to other relevant pages on the site
Reference and link to authoritative resources
Write lengthy content
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.
though, link building can actually harm your traffic, too.
Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links.
We’re now at a point where only very white hat link building methods still reliably work. It’s basically impossible to beg, borrow, steal, or buy links effectively. All you can do is earn them. But there are still smart ways to do that. And some of them allow you to piggyback on your competitors’ successes at the same time.
1. Guest Blogging
2. Public Relations
3. Broken Link Building
5. Resource Links
6. Find Competitors’ Backlinks and “Steal” Them
Link building remains one of the most effective ways to rank better and drive more traffic that’s also more accurately targeted. As older methods become useless or actively harmful, and basic white hat techniques become all but indistinguishable from content marketing.
The word “best” is best used with an asterisk and a disclaimer these days when it comes to SEO tools. They’re a dime a dozen and while many of them provide just a couple features that excel in their functionalities, their are few that provide all-in-one functionalities.
Therefore I would like to say that the “best” tools are simply the ones that allow you to compact all of your SEO data in one place.
It provides users with
.Daily Keyword Rankings for Mobile and/or Desktop
.Competitor Tracking and Rankings
.A Complete Backlink profile
.On-page Optimization Audit
.Simple and Advanced keyword, backlinks, or traffic reports
.Google Analytics Integration
if you haven’t given your title and description meta tags some love lately, it might be a good thing you procrastinated… there are new title and description lengths in the Google Search Results.
For reference, the space used for the organic search results is now 600 pixels wide, compared to the old 500 pixels.
The new title length is 70 characters before Google will truncate the title with ellipses (…). This is an increase of 10-15 characters, which is pretty significant. It can go up to at least 71 characters, depending on the letters used, since l and i are small characters.
Descriptions have also increased by about 16-20 characters per line. The new description length per line is 100 characters.
These new changes will definitely make it nicer for SEOs were were struggling within the title constraints and could use those extra 10-15 characters for their titles. But do keep in mind, Google could roll back the changes to the search results width, and these character counts could vary for non-English character languages.
Titles & Descriptions in the Google Search Results
.Search Result Area .size
Title Tag in Characters 71 Characters
Title Tag in Pixels (Most Accurate) 600 pixels
Description in Characters 100 Characters
Description in Pixels 1200 pixels
Responsive web design makes your web page look good on all devices.
Responsive web design uses only HTML and CSS.
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view.
On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.
However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.
The point is: with responsive design, the website automatically adjusts based on the device.