The word “best” is best used with an asterisk and a disclaimer these days when it comes to SEO tools. They’re a dime a dozen and while many of them provide just a couple features that excel in their functionalities, their are few that provide all-in-one functionalities.
Therefore I would like to say that the “best” tools are simply the ones that allow you to compact all of your SEO data in one place.
It provides users with
.Daily Keyword Rankings for Mobile and/or Desktop
.Competitor Tracking and Rankings
.A Complete Backlink profile
.On-page Optimization Audit
.Simple and Advanced keyword, backlinks, or traffic reports
.Google Analytics Integration
Perhaps you want to monitor your own website's traffic, or keep tabs on a competitor's website. Whether you're trying to win new fans or customers, or you're just really curious about how popular your content is, there are many tools available that can help you. There are a number of methods that can be used from your own website, though some of these provide more of an estimate than a hard number. Other methods are more technical, and may exceed your needs. No matter what your professional needs are, learning how to monitor your web traffic and that of your competitors can help you ensure that your business succeeds.
This question is a very good and important one as off page techniques should be regularly updated and many people don’t have enough time or don’t want to do it. So, for ranking your website in search engine without off page SEO, you need to do proper on page SEO. I can guarantee that it will work because 70% of the SEO work will be done by doing on page SEO. With on page SEO, you also need to focus on your title, meta keywords, focus keywords and meta description of the page.
And one more helpful thing is you need to update contents regularly and it should be unique and relevant to the topic. I have worked for companies as freelancer and really this will work without any off page SEO.
Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it's a time consuming and labor intensive process. Still while it almost is cliche; today, PR may make the claim that it'll give your business the best return for its marketing budget.
.Public relations works through intermediaries
.Public relations is messy
.Public relations is personal
.Public relations builds up credibility
.Public relations is based on relationships
.Public relations is opportunistic
.Public relations is not free advertising