Key Difference: The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. SMO, on the other hand, stands for social media optimization. The purpose of SMO is to use social media to increase traffic to a website.
SEO and SMO are two terms have gotten very popular these days. The terms are mainly used in context to web masters and bloggers. Both, SEO and SMO are utilized to increase traffic to a website. However, SEO and SMO are quite different than each other and utilize different techniques to achieve their means. There are many webmasters who claim expertise in SEO and/or SMO. Their main responsibility is to increase the amount of visitors to a particular website.
The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. It is generally accepted that the higher the website ranks in a search engine, such as Google, Bing, Yahoo, etc., the more visitors the website gets. Most people who use search engines do not like to click through pages and pages of search results to get access to content. They usually access the website on the first few pages of the search results.
SEO targets certain keywords. It takes into consideration how search engines work, what people search for, the search terms or keywords that are typed into search engines, and what is the targeted audience of the search engine. SEO can be used to target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
SMO, on the other hand, stands for social media optimization. According to Webopedia, “social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.”
The purpose of SMO is to use social media to increase traffic to a website. This may incorporate RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc. Utilizing SMO on a website essentially means that the website and its content should be optimized so that the content from the site should easily shareable on social media. This may be achieved by incorporating widgets, social media buttons, etc.
Content marketing is very helpful in getting more impression for your website. By different off page activities like social bookmarking, directory submission, pdf submission, ppt submission, article submission, blogging, blog commenting, forum etc can get visitor for your website. You can also go for paid services like PPC.There are many ways to increase the impressions but I suggest you to go for white hat techniques only. make a unique content and participate on social media will gives.
11 ways to get quality backlinks for your website.
1. Article Marketing2.
2. Social Networking Site Profile.
3. social book marking.
4. Link Exchange.
5. Document Sharing Sites.
6. Guest Blogging.
8. Review your current backlink profile.
9. Create a list of your top posts and keywords.
10. Add long-form content to your site.
11. Pitch your best content to websites.
Image optimization for reducing the size of the page: Images are one of the heaviest resources on web pages that increase the page load time of website and as we know page load time is a ranking factor so that is very important to optimize image to reduce page size.
Optimize Image size: you can you Photoshop to optimize image size, just save it as “save for the web” and keep the quality 60 to 80 for JPG images. It will reduce the image size significantly without compromising the quality of the image.
1.Serve different size images according to device size: Mobile and Tab have small screen size and need a smaller image that fit their screen size, So if we create different images for different display size and serve them accordingly it will save many bytes.
Optimize Image for Indexing: Search engines can not read images efficiently so they used image file name, Alt tag and title tag to measure what about the image is. Best practice to optimize an Image are
1. Custom file name, that will appear in image URL
2. Custom Alt and Title tag
3. Create an Image sitemap and submit to search console
SEO is a long-term process and it takes more time to visit top results on Google and other search engines but Its a most cost-effective technique and provides many benefits to a website if we get top ranking positions on search engines.
Here are some benefits of SEO.
1. increase organic traffic.
2. Show long term results.
3. Increase overall site visibility.
4. Increase leads/sales.
5. Increase brand awareness.