Emai Marketing is beneficial if you are connecting with existing client base with offers and updates. It helps to bring back returning customers traffic to your website. Mostly as per my experience its beneficial of E-Commerce industry as people spend lot of time checking these E-Commerce Websites
Email Marketing does not have much impact of Search Engine Optimization (SEO) apart from bring returning customer traffic.
The website navigation is just like a map, SEO friendly navigation plays a very important role in your SEO activities. You need to design such a map that can make your website pages easy to be crawled, indexed, and displayed in the SERPs by main search engines such as Google, Bing, etc.
Proper HTML Coding
Your web site’s HTML code needs to be optimized for search engines as well.
Computers use a language of their own known as HTML. When HTML is generated using word processors and uploaded to the site, search engines often see lines of coding that does not relate to the content being advertised. You need a code search engines can read. If your web site isn’t coded correctly, it could affect your web site’s search engine ranking.
Responsive Design is SEO Friendly
Using responsive design to optimize across devices can offer your websites visitors the best viewing experience. Your contents can be displayed perfectly on more devices, such as laptop, desktop, smartphone and tablet. By attracting more visitors from various channels, you do not have higher traffic, but may be referred by search engines as well. For example, if search engines found your site has very low bounce rate with mobile users, you may get higher search ranking with mobile searches.
Internal Linking Not Just for Readers
The internal link functions more than just navigations. It can improves your website’s usability experience for visitors, it does good to SEO too. Internal links can not only make all your blog posts and pages are indexed by the search engines, but also remind the search engines that your old blog posts still exist and have value. Having an internal linking strategy will make sure all your blog posts and pages are indexed by the search engines.
A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing ofresults that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
Look don't just focus on the quantity of your backlinks, you have to maintain the quality of your backlinks. For example you create 1k backlinks and 90% of them are from low quality websites than it won't give you any SEO Score. Better Create 5 backlinks from high authority websites that are relevant to your niche can help you a lot.