Links which you post yourself, such as directory links, are regarded as pretty well worthless by search engines. Done to excess, they can be regarded as part of a link scheme (designed to manipulate search results) and lead to your site being penalised.
Reputable directory sites will mark links as nofollow, which will render them useless for SEO. However, you may get some traffic from these, especially if it is a specialised directory relevant to your niche.
Widespread posting of directory links is just a waste of your time.
You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
the top most important on-page SEO elements that you can use for your own business website.
Include keyword in the title tag
Include keywords in meta description
Wrap page title with the <h1> headline
Include the Keyword in the URL
Include the keyword at the start of the copy
Include related keywords in the copy
Include keyword in image ALT tag
Link to other relevant pages on the site
Reference and link to authoritative resources
Write lengthy content
Responsive web design makes your web page look good on all devices.
Responsive web design uses only HTML and CSS.
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view.
On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.
However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.
The point is: with responsive design, the website automatically adjusts based on the device.
Magento is a popular eCommerce platform based on open source technology.
Magento is an web content management system that grants users significant control over their website's settings, plug-ins, appearance, and functionality. Based on open-source technology, developer skills are not necessary if users are willing to purchase the appropriate plug-ins
Magento includes the following features, among others:
.Customizable shopping cart system
.Flexible coupons and pricing rules
.Analytics and reporting
.Catalogue browsing and management
.Customer order tracking
.Product browsing with multiple images per product and zoom functionality
.Multilingual and foreign currency support