Endive software is one of the leading Software company in INDIA.Founded in 2008, Endive Software is a steadily growing company with a global network of solution experts and architects. We are an award winning IT Services company based out of Sarasota, Florida (USA). Our area of expertise includes Web Development, Mobile Development, Web Design, and Salesforce Integration and Development services. Over the years, we have been a reliable business partner for our clients, delivering credible solutions exceeding the clients' expectations.
SEO(Search Engine optimisation)- It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
SMO(Social Media Optimisation)- It is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Difference between SEO & SMO-
Process- by “SEO” Optimizing your website for search engines While “SMO” Sharing content off site.
Goal- by “SEO” Increase traffic via search engines While “SMO” Increase brand recognition and popularity among people.
Method- by “SEO” Select and use keywords, optimize HTML and backend coding, add meta descriptions, alt tags, headers… While “SMO” Create quality content and spread it as widely as possible through social media channels.
Result- by “SEO” Seen over the long term While “SMO” Short intervals of success.