Page Hijacking is a form of search engine index spamming. It is done by creating a rogue copy of a popular website which shows contents that is similar to the original web crawler; but it redirects the web surfers to unrelated or malicious websites.
Reverse SEO is the practice of taking actions for decreasing the rank of a page or website in Google and other search engine pages. Reverse SEO may be used for penalyzing competition websites. It is then called negative SEO and the practice presents…
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Keyword Strategies are essential to developing winning search engine marketing campaigns. The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.