An email marketing service helps businesses manage and use email effectively as a marketing tool. This is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, Email marketing is a powerful tool for acquiring, engaging, and retaining customers to help your business thrive.