A Well Targeted Keyword Focus
Keyword research is the groundwork for a successful SEO campaign. Doing keyword research in a way that will bring long-term success requires in-depth analysis around all keywords that may be relevant to the products or services of the targeted website. Start with the most general keywords and find long tail keywords relating to each of them, then search for other long tail keywords relating to each of those.
Strong Page Element Optimization
The optimization of the HTML elements on each page of the website is a critical factor in search engine optimization. Targeted search terms should be included in various places in the HTML code to tell the search engine crawlers what the page is about. The following elements must be optimized to allow for a successful SEO campaign.
Page Title, Page Headings, Image Alternate Text, Link Anchor Text
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