Process of Image optimization for improved SEO results

devobabujidevobabuji indore, IndiaRegistered Users
I am working in one of the reputed Digital Marketing Company in India at the post of Digital Marketing Manager. Right Now I am writing about Image optimization process for better search engine rankings.

In off-page optimization sense , its only about sharing the images in most events. In case of info-graphics the flow of data, should be represented in a way such that only basic – level understanding is needed to decode information.

But in on-page optimization it’s much more than that. Optimization includes,

Resizing or optimizing the image for web. This process is used to reduce the size of image by less quality loss.
Providing ALT and Title tag for the images so that search engines can infer data about the image.
Providing relevant image name that will benefit SEO.
In case of responsive site, implementing image sprites and resized images.
Using gzip or any other web compression method to optimize the image delivery.
In some companies, this term is also used for conveying the message through images. Basically this section belongs to CRO ( Conversion Rate Optimization )
Add Alt and title tags for every single image. In order to do that look at the source code and add this:
<img src=”” alt=”Image optimization process” title=” Image optimization process ” />


  • govindrajputgovindrajput ahmedabadRegistered Users
    Image optimization for reducing the size of the page: Images are one of the heaviest resources on web pages that increase the page load time of website and as we know page load time is a ranking factor so that is very important to optimize image to reduce page size.

    Optimize Image size: you can you Photoshop to optimize image size, just save it as “save for the web” and keep the quality 60 to 80 for JPG images. It will reduce the image size significantly without compromising the quality of the image.

    1.Serve different size images according to device size: Mobile and Tab have small screen size and need a smaller image that fit their screen size, So if we create different images for different display size and serve them accordingly it will save many bytes.

    Optimize Image for Indexing: Search engines can not read images efficiently so they used image file name, Alt tag and title tag to measure what about the image is. Best practice to optimize an Image are

    1. Custom file name, that will appear in image URL
    2. Custom Alt and Title tag
    3. Create an Image sitemap and submit to search console
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