White hat versus black hat

Hi folks,

Seo techniques can be broadly categorized as recommended and approved techniques by search engines and those not approved by search engines. A SEO method is considered white hat if it is according to the guidelines set by the search engines. This method involves no deception and ensures that the content the site ranks for is the same content the user sees. The Black Hat SEO on the other hand, uses techniques like invisible text, and invisible iframes in order to promote the site on the internet. These are highly warned against by many search engines and can result in a ban against the site.

Thanks