Performance Testing is the on-going process of tracking and measuring traffic statistics, log files, SERP results, conversion rates, etc. There are two common data collection methodologies: page tags and server logfiles.
Server log files are analyzed using web hosting statistic programs. Page tags, on the other hand, are used by analytic tools, such as the popular Google Analytics.
Google Analytics allows you to analyze your website traffic to see how people many people are visiting your site, how they get to your site, how they navigate through it, how long they stay, and ultimately how they become customers.
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