Even if you're relatively new at PPC you're most likely familiar with QS (Quality Score). QS is Google's method of ranking advertisers and a high QS (ranking is from 1 to 10, with 10 being the highest) will result in a lower cost per click and better ad exposure. So it's no wonder that achieving a high QS is a priority for advertisers.

But how do you get a good QS?
here is so much information about Google QS that you could literally spend days reading about it but for the sake of brevity we'll just hit the main points here (if you want more detail have a read through our free lesson on getting a high Quality Score and avoiding the Google Slap).

* Your ad's click-through rate — that is, how many times your ad is clicked on compared with the number of times it is displayed. If your ad is served 70 times during the day, but only clicked on once, that could suggest to Google that it isn't what people are looking for, and therefore low quality.
* The relevance of your ad text. Does the text advertise the product accurately?
* The relevance of your keywords to the ads in your ad group.
* The quality of your landing page. This is what we want to focus on.

Hi,

Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.

The engines place a weighting factor on to each link. As such, a link from an important site like CNN would count for a lot more than Jim Bob’s personal home page.

Google calls their importance scoring system Page-rank, and it’s been a fundamental building block to Google’s ranking algorithm since Day 1. Tactically improving the Page-rank score — and more generically, your “link gain” across all the major engines — of your home page and of key internal pages of your site is critical to getting well ranked and thus getting traffic.

Links are the currency of the web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside. That is the idea behind link building.

There are web directories which accept link submission for lifetime like linkclick.org but I would also recommend you to do bookmarking on social book marking sites. Also if your website has RSS feed then submit your feed to these sites.

There are three main factors that determine the search engine ranking of your website:

* Site optimisation
* Site popularity
* Link popularity

Site optimisation is about placing your keywords in the right places on your website and making your website accessible to search engines. Please read Search engine optimisation: The basics15 for more about this.

Site popularity can be achieved through online and offline marketing and through link popularity - the more websites that link to you the more people will find your website. For more on online marketing please read this Buying your way in16 article.

Maybe you should try building a mini net or a link wheel for your website. It gives you permanent links without any additional payments.

have you tried submitting to RSS feeds, creating a press release and also other social media sites are do follow. you can gain links by editing your profile page and putting your website over there.

I see,there are really lots of way to link building..


Thanks for the tips guys!

Originally Posted by MOGmartin

DMOZ can take up to 18 months, if you just apply normally, although I have used a back door approach and had a few websites listed, but it is hit and miss at the best of times...

Ja I expect it to take a while, if the site gets listed at all I guess.

I think I like the way it works though, makes for a good directory (in theory) IMHO.

g

I'll take a look at this and give you some feedback. I have started to deliver SEO Courses as part of our overall business and what we teach is based on what we do for our own campaigns which stretch from selling business software to plants online

Having reviewed that document I'd be very cautious about promising meaningful results in 7 days. There are 2 huge caveats here. Size of the market and specificity of the keyphrase you're optimizing for.

I can see this working in a small market with a very speficic search term, however, not in a competitive market.

The general advice is spot on and they are the sort of activities you need to undertake to appear well in search engines but I would take care to manage a clients expectations.

All the techniques that you have mentioned of building back links are traditional and old ways of builidng back links, the latest modern methods of building bakc links are blog creation, squidoo, and press release which all are as effetcive as tradiotional methods for budilding back links.

You know, Leon, I launched until now about 4-5 paid press releases for a website of mine, have not seen any positive aspects so that I could keep spending my money on its...

There are many other ways to built your back links that is:

Articles Submission in Good Articles Sites such as Ezine Articles.
Back Links for Relevant Websites.
linkbuilding/1676-list-blog-commenting-sites.html">Blog Commenting in Good Reputed Blogs.

Backlinks can be generated by writing on forums and putting your website as your signature. Similarly, blogging or writing articles can generate backlinks. There are other services that allow you to buy backlinks or you could ask website owners to link to your website. If you seriously want to get in the top few results of certain keywords though you should not ignore backlinks.

there is no best way you need to use all of them

Reciprocal link building is very useful and it gives good pr backlinks. Paid directories submission is also a good option for good backlinks.