On-site search engine optimization (SEO) involves Internet marketing tactics that can be implemented directly on your website. One example of on-site SEO is placing "meta" tags in the HTML portion of your website. Meta tag elements, such as the keyword, description and title meta tags, describe what your site is about and are read by search engines to help classify your site. Other on-site SEO techniques include using specific, relevant keywords in your Web pages, an organized navigation system, as well as clean URLs for site pages. All of these on-site SEO tactics make your site easier to be read and interpreted by search engines, which ultimately helps your site get found in the search engines.
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