RSS which stands for 'Really Simple Syndication,' is a new technology that is used over the internet and widely used everywhere. Advertising and distributing RSS feeds across the internet can definitely increase your viewership and help your website to gain a prominent position in the search engine ranking as well.
The main function of feed is to allow smooth inflow of content across the internet and facilitate people to share content quite easily. The RSS feeds are usually distributed in XML language.
SEO benefits of really simple syndication Feeds:
Feeds are new but have become significantly important for every website, these days. Moreover, the technology is getting important with the introduction of newer technologies. Nowadays, some search engines usually have special feed index that crawl websites with indexed really Atoms initially. Hence, chances are that users can easily land up to your website without much hassle.
The functions of really simple syndication are not limited to this. You can easily export all the information posted on your website on feeds and get real advantages. Websites that want to create popularity on the basis of content relevancy can gain a lot through feeds. really simple syndication also provide backlinks to your site and hence traffic to your website gets increased to an extent.
Many website owners actually use a number of customized portal pages that are being offered by different search engines and import your feed into the home page. As all major search engines have direct links to the really RSS so that they can easily parse information to index and link back to the original page on the site.