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What's the difference between SEO and SEM?

etrade123

March 2011 in India

While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).

SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.

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Abdiel

March 2011
I think SEO and SEM are the two common terms used by the webmasters.... we use SEO method to advertise the product and services of the site While SEM is a strategy to promote the site in order to have high rankings in google....!
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hema

March 2011
seo as it is a part of SEM,SEO is the act of optimising the HTML and other content of your website,SEM is broader than SEO. It includes SEO and other areas
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seodeepak

March 2011
Search Engine Optimization is the process of increasing a web site’s rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site. Phew! That was a mouthful. For those of you less technical and unfamiliar with some of the previously mentioned terms I’ll try and explain this concept with an analogy.

Search Engine Marketing is the process of researching and positioning a web site within search engines to achieve maximum exposure. A SEM campaign includes SEO, paid inclusion, pay-per-click, and other related services that will increase qualified traffic to your web site.
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ishika

April 2011
SEO way of improving ranking of website on search engines so that website can have organic traffic whereas sem is search engine marketing it include both seo as well as ppc for increasing traffic on websites.
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acginfotech

April 2011
seo are promoting our websites but sem are marketing through online.
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ROY MYERS

May 2011
SEO is the part of SEM....search engine marketing is the process researching and positioning a web site within search engine.......
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What's the difference between SEO and SEM?

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