Improving the ROI of Outdoor Digital Signage

Outdoor digital signage has a proven ability to generate more revenue through better utilization of the same physical space. Despite tough economic times, the digital signage is continuing to grow at an accelerated pace. AvaLAN Wireless Systems provides ultra long range wireless internet connectivity for outdoor digital signage. AvaLAN has over 35,000 wireless devices deployed that enable Ethernet protocol connectivity at the edge of the Internet. AvaLAN is helping to improve the return on investment of digital signage systems by reducing or eliminating recurring wireless service costs and expensive installation costs.

Most outdoor digital signage utilizes local advertising content. If the source is within 40 miles of the digital billboard, this local content can be wirelessly deployed through a "closed"wireless network instead of an expensive cellular type network. Typical 3G or cellular data services can range from $30 to $50 per sign each month. A company that manages a digital signage network of 100 signs could save over $60,000 per year by using an AvaLAN Wireless network.

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