Here is a list of some ranking factors that google uses to determine the value of any given website and web page - there are a lot more, if anyone has any further to add, please do so!

Domain
- Age of Domain
- History of domain
- KWs in domain name
- Sub domain or root domain?
- TLD of Domain
- IP address of domain
- Location of IP address / Server
Architecture
- HTML structure
- Use of Headers tags
- URL path
- Use of external CSS / JS files
Content
- Keyword density of page
- Keyword in Title Tag
- Keyword in Meta Description (Not Meta Keywords)
- Keyword in KW in header tags (H1, H2 etc)
- Keyword in body text
- Freshness of Content
Per Inbound Link
- Quality of website linking in
- Quality of web page linking in
- Age of website
- Age of web page
- Relevancy of page’s content
- Location of link (Footer, Navigation, Body text)
- Anchor text if link
- Title attribute of link
- Alt tag of images linking
- Country specific TLD domain
- Authority TLD (.edu, .gov)
- Location of server
- Authority Link (CNN, BBC, etc)
Cluster of Links
- Uniqueness of Class C address.
Internal Cross Linking
- No of internal links to page
- Location of link on page
- Anchor text of FIRST text link (Bruce Clay’s point at PubCon)
Penalties
- Over Optimisation
- Purchasing Links
- Selling Links
- Comment Spamming
- Cloaking
- Hidden Text
- Duplicate Content
- Keyword stuffing
- Manual penalties
- Sandbox effect (Probably the same as age of domain)
Miscellaneous
- JavaScript Links
- No Follow Links
Pending
- Performance / Load of a website
- Speed of JS
Misconceptions
- XML Sitemap (Aids the crawler but doesn’t help rankings)
- PageRank (General Indicator of page’s performance)

Great information. i really like it.................

Martin has explained all the factors nicely but my question is to Martin, will these remain the same for Google caffeine update or it will slightly change??

I think in the next update the ranking factors hugely depend on site speed, SMO and quality natural backlinks.

What you think Martin?

This is really a nice information. Thanks for sharing...........

Thanks to your great post "Ranking factors in Google". I think you covered all points that may be determinant of PR. It is very helpful for everyone.

Oh nice great information thanks for sharing with us.....

Originally Posted by MOGmartin

Here is a list of some ranking factors that google uses to determine the value of any given website and web page - there are a lot more, if anyone has any further to add, please do so!

Domain
- Age of Domain
- History of domain
- KWs in domain name
- Sub domain or root domain?
- TLD of Domain
- IP address of domain
- Location of IP address / Server
Architecture
- HTML structure
- Use of Headers tags
- URL path
- Use of external CSS / JS files
Content
- Keyword density of page
- Keyword in Title Tag
- Keyword in Meta Description (Not Meta Keywords)
- Keyword in KW in header tags (H1, H2 etc)
- Keyword in body text
- Freshness of Content
Per Inbound Link
- Quality of website linking in
- Quality of web page linking in
- Age of website
- Age of web page
- Relevancy of page’s content
- Location of link (Footer, Navigation, Body text)
- Anchor text if link
- Title attribute of link
- Alt tag of images linking
- Country specific TLD domain
- Authority TLD (.edu, .gov)
- Location of server
- Authority Link (CNN, BBC, etc)
Cluster of Links
- Uniqueness of Class C address.
Internal Cross Linking
- No of internal links to page
- Location of link on page
- Anchor text of FIRST text link (Bruce Clay’s point at PubCon)
Penalties
- Over Optimisation
- Purchasing Links
- Selling Links
- Comment Spamming
- Cloaking
- Hidden Text
- Duplicate Content
- Keyword stuffing
- Manual penalties
- Sandbox effect (Probably the same as age of domain)
Miscellaneous
- JavaScript Links
- No Follow Links
Pending
- Performance / Load of a website
- Speed of JS
Misconceptions
- XML Sitemap (Aids the crawler but doesn’t help rankings)
- PageRank (General Indicator of page’s performance)

This is really a nice information.