The best advantage of guest blogging is that the search engine is able to detect a change in the IP address from where SEO is being preformed and secondly their are chances of getting a backlink from a high PR website.
Well in my thinking the biggest advantage, If you are willing to make your on blog site you must start with guest posting first and get response from there then you can make your own blogging site and use that traffic from there to your site.
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