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No search results but claiming top search engine placement

I read this recently on another website and it threw up a question in my mind.

Search Google sometime for “best arkansas punk rock band” or “best connecticut christian rock band” and you’ll see a search result for a website called MusicMates.com. [So and So] has earned more than 5400 search phrases displayed on top of Google’s search results related to the music industry and specific locations. And, that’s just one website!


I checked Google Keyword tool for the term "best connecticut christian rock band" as above. I came up with not one person searching for that exact term. I checked "connecticut christian rock band" and same results. How can this person claim top search engine rankings for terms that are not even being searched?

As I am relatively new to SEO, this has been a question on my mind for a while. Any help would be appreciated.
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