Are "Meta Descriptions" still relevant?

oldscoutoldscout Registered Users
edited August 2011 in Google
Are Meta Descriptions (please don't confuse this with Page Titles) still relevant? I've heard both sides on this. Most of what I've heard is that Google simply ignores it and it's a waste of time. Wondering if anybody has measured results with and without Meta Descriptions. Thanks in advance.

Posts

  • michellexmichellex Registered Users
    edited August 2011
    I haven't measured results but what I do know is the meta descriptions are still relevant but only a little. It doesn't have much of an impact on SEO but it still does to an extent. It's always safe to still optimize.
  • monkmonk 100 Post Club
    edited August 2011
    directly meta descriptions do not have impact to SERP results (or have very little). But meta descriptions is very important for visitor. If it is attractive and gives relevant information, you can expect better CTR numbers, what is one of SEO factors which can improve your SERP.
    So, short aswer is - YES, it is, when it's relevant for visitors.
  • netometrynetometry 100 Post Club, Facebook Connected
    edited August 2011
    Of course they're relevant. And who cares if they're importance is low in ranking algorithms? Being on page 1 is only half the battle. How else will an actual person, ie potential customer, know what the page is about without clicking the link? Include a short summary, location and phone number.

    Being on page one isn't as important as getting good information to a querier. If someone is looking for goods or services they'll go 3 pages deep... or more. Some actually bypass page 1 altogether and start their search on page 2. They know spammers, like many of you, are flooding page 1's with jibberish.
  • netometrynetometry 100 Post Club, Facebook Connected
    edited August 2011
    "directly meta descriptions do not have impact to SERP results"

    This is completely false. A recent study preformed by brainiacs @ Northwestern & Purdue shows the only things more important to serp's are page rank, host-name and title tag.
  • xdarataxdarata IndonesiaRegistered Users
    edited August 2011
    Meta Description area is not relevant to Google, but still relevant for Yahoo and Bing. At Google, many webmasters said that important is title tags. There should be started from the main keyword. But there is also the webmaster who recommends the meta description area remain well-made because they still have support for the SEO, although not as big as the past. Thank you.
  • annysmith001annysmith001 100 Post Club
    edited August 2011
    Of course meta tags still have in importance for search engines when looking for ranking strategies. By using targeted keywords in meta description, title and keywords will definitely help in ranking.
  • webslingerwebslinger AustraliaModerators
    edited August 2011
    I think they still play a small part in rankings, as said though a good description will improve click through rates which is another of the 200+ ranking signals used by Google...
  • monkmonk 100 Post Club
    edited August 2011
    netometry wrote: »
    "directly meta descriptions do not have impact to SERP results"

    This is completely false. A recent study preformed by brainiacs @ Northwestern & Purdue shows the only things more important to serp's are page rank, host-name and title tag.

    I made test, for one my website I've changed meta description few times (with same keywords), but I didn't have any changes in SERP's.
  • varsha2010varsha2010 Registered Users
    edited August 2011
    Meta description tag shape the liklihood that a person will actually click on the search engine results page and visit your site.
  • itsmartieitsmartie 100 Post Club, Facebook Connected
    edited August 2011
    netometry wrote: »
    "directly meta descriptions do not have impact to SERP results"

    This is completely false. A recent study preformed by brainiacs @ Northwestern & Purdue shows the only things more important to serp's are page rank, host-name and title tag.

    disagree with you here page rank isnt important doesnt help you rnk any better in the serps, and certainly doesnt help with actual visitors as most dont even know what it is
  • RedchillimediausaRedchillimediausa 100 Post Club
    edited August 2011
    You have given new ideas..Thanks
  • redorangeredorange Registered Users
    edited August 2011
    yes its imp from visitor point of view instead of crawlers.... and after alll we have to attract visitors....
  • backlinkseobacklinkseo Registered Users
    edited August 2011
    meta description is still relevant just because it is still effect on search engine optimization results.
  • C.RebeccaC.Rebecca 500 Post Club
    edited August 2011
    Yes, meta description tags are still very important, if you want Google or any other search engine to show the description that you want it to display.
    Otherwise, Search engines will choose a random description which they think is relevant to the web page or SEs will choose description which you have entered in search engine’s respective directory. e.g. Google sometimes picks description from DMOZ.
  • monkmonk 100 Post Club
    edited August 2011
    itsmartie wrote: »
    disagree with you here page rank isnt important doesnt help you rnk any better in the serps, and certainly doesnt help with actual visitors as most dont even know what it is

    agree that most visitors dosn't know what is meta description, but they make decision to visit your site or not when see this
  • itsmartieitsmartie 100 Post Club, Facebook Connected
    edited August 2011
    monk wrote: »
    agree that most visitors dosn't know what is meta description, but they make decision to visit your site or not when see this

    Wasn’t meaning about the Meta description bit I agree good for customers was disagreeing with what netometry said about page rank
  • netometrynetometry 100 Post Club, Facebook Connected
    edited August 2011
    itsmartie wrote: »
    disagree with you here page rank isnt important doesnt help you rnk any better in the serps, and certainly doesnt help with actual visitors as most dont even know what it is

    Disagree or not, math doesn't lie. http://cobweb.ecn.purdue.edu/~ychu/publications/wi10_google.pdf

    If one isn't a math nerd, this blog will help understanding http://www.coconutheadphones.com/googles-secret-ranking-algorithm-exposed/

    "I made test, for one my website I've changed meta description few times (with same keywords), but I didn't have any changes in SERP's." - Monk.

    This is probably because your page rank stayed consistent during your 'trials'.

    "...and certainly doesnt help with actual visitors as most dont even know what it is"

    It definitely helps with actual visitors because you're pr5 page with the exact same content as a pr3 page returns higher. The only variable here, that I'm aware of, is if the pr 3 page were to have many more Fb likes or recommendations than the pr5.

    "Meta Description area is not relevant to Google..."

    I hope no-one is paying you for SEO services. Actually, I hope my competition is paying you :)
  • netometrynetometry 100 Post Club, Facebook Connected
    edited August 2011
    "Projector Lamp"

    You've got to be kidding. *thumbsup itidiot
  • webringwebring Registered Users
    edited August 2011
    now meta descriptions mainly help you to increase Ctr of your website in search page.
  • Ümit ÇinarÜmit Çinar Registered Users, Facebook Connected
    edited August 2011
    You have given new ideas..Thank you
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