Again, image optimization is a rarely discussed method of bringing relevant users to a site. Image visitors can raise your site’s visibility, spread your brand and attract links that may otherwise be impossible to obtain.
Even if a user has typed in two letters, Google will begin showing images. If your images are eye-catching, users may pause queries or stop their search because they have found what they were (or weren’t) looking for. There is only one piece of advice I can offer for taking advantage of Instant Images: investing in quality, attractive images is more important than ever.

