Hi I am new to this forum. I am an SEO Manager with about 9 months experience. I have a client's website that is not ranking well after 3 months of going live. I am following our standard onsite procedures for SEO and not generating any success. Other clients in this service industry are doing great. I need some advice on why this site may be performing poorly. It still shows a domain authority of 1 in SEO Moz. It's in the service/construction industry and has under 10 pages of content. I am trying to optimize around 2 services. I have done the basics such as Title tags, Meta Descriptions, set up in Google Analytics, submitted a sitemap in webmaster tools, and other basic onsite optimization. I know we haven't built any incoming links to the website yet. Still a work in progress. However, I have seen sites rank well in this industry without incoming links initially. The content is optimized around one city, so I am not trying to achieve nationwide rankings. All coding appears to be fine. Site is built in Wordpress. All of my standard plugins are working as well.
I am not looking for advice on how to do my job, just curious if anyone has seen a website not perform well for a service in an area that has a medium/high level area of competition. What are some reasons why this wouldn't be ranking well?