The word public relations can be defined as an important activity of the organization that tabulates public attitudes, defines policies and procedures along with the interests of the organization followed by executing a program of action to earn public understanding and acceptance about a business service or product.
Public relations influence the media maintaining relationships with stakeholders. There are different disciplines in the field of Public Relations listed as financial public relations, Consumer/lifestyle public relations, Crisis communication, internal communications, Government relations, Food-centric relations, Media Relations etc. Public relations plays key role in building and managing relationships with the people who influence an organization. Typical activities of the PR include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits and outbound communication to members of the press etc.
Audience targeting is a fundamental technique used in public relations to promote a product or business service by influencing the persons closely related to the person who needs the product. The target audience is a specific group of people aimed within the market targeted to promote a product or service through the marketing message of a product. For example, if a company sells new diet programs for men with a specific health disease (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of their spouse.
Public Relation services at Saroj Ads
Saroj Ads PR team comprises all disciplines of public relations professionals. Public Relations activities of Saroj Ads include all sorts of advertisements such as print media, Ad Film Production Houses, digital marketing services; brand positioning, event management, media planning, graphic designing and customer retention marketing and so on. Saroj Ads PR team implements all the tactics of target audience, messaging and social media marketing to promote business services and products on behalf of the clients.