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Is Outing Black Hat a Viable Business - Digital Due Diligence

Benjamin Popper Registered Users, Facebook Connected
in Bing
I'm no expert, but this company seems to have generated a lot of interesting debate in SEO community.

http://www.betabeat.com/2011/05/25/a-former-seo-wizard-turns-narc-for-wall-street/

Would be interested to hear your thoughts.
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