PPC Basics

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  • marcos Registered Users
    Refer to adwords help, all the information is there... is a lot though
  • bling Registered Users
    ppc campaign can be run on google. it is quite profitable
  • andrew.lynder Registered Users
    - focus on keywords that imply buying intention: buy, purchase, order
    - use negative words or use pharses, exacts, and extended broad matches to avoid irrelevant clicks
    - write unique ad copy with price
  • hnt Registered Users
    The higher you bid the closer to the top of the search results pages your ads will show up. You can start off at a lower bid and work your way up.

    Wait awhile in between bid changes as the ads settle intio their new positions. When your ads are in an acceptable position and price per click, leave those settings in place.
  • Rani Nath Registered Users, Facebook Connected
    PPC is pay per click advertising /// where you can follow or pay for Cost per click or CPM(impressions per thousand)

    Usually its in ad networks like google adwords or facebook ads.

    You can drive traffic through this & also capture leads if business is there.
  • J.Lane77 Registered Users
    some good information here, didn't know much about PPC before-thanks all!
  • Abhi.gargAbhi.garg 100 Post Club
    MQWS wrote: »
    PPC is now also depended on the quality of the website. So don't forget about the content!

    yes I am also understand that PPC is depends on website ! You web site should be quality full & content also !
  • cara Registered Users
    Interesting developments, but I’m still wary. I’ve done my own testing of rich ad formats in AdWords, and results have always been a little disappointing no matter what shiny new beta Google is pushing at the moment. And with Google Maps, Google Offers, star ratings, product feeds, and YouTube, Google has a whole host of in-house products that actually provide good value. Microsoft, on the other hand, is going to have to rely on partnerships with third parties to provide valuable extensions for rich ads. I’m a little skeptical that they can pull this off.
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  • dizzymandizzyman Registered Users
    PPC drives more leads than SEO. I'm glad that I'm handling PPC campaigns.
  • Socialmedia Registered Users
    Pay Per Click Advertising involves creating and placing ads at the top or right-hand side of search results pages. Many businesses use these ads to persuade people to visit their websites.
    In order for a PPC ad campaign to be successful, you must "bid" on keywords that best define your business so your ad will appear on appropriate keyword search result pages.



    Instead of paying a flat fee each month to place ads on keyword search result pages, you will be able to keep advertising costs low by only paying when people click on your ad. Bid amounts vary based on the keywords you want to use.
    You will work with your Sales Representative and Account Manager to determine a proper pay-per-click budget based on the type of industry you are in and your marketing budget.
    You can increase or decrease the amount of estimated clicks each month.



    The main advantages of PPC are:

    1. Cost – Your budget is consumed by the clicks and leads your ad receives each month.
    2. Speed – Most PPC ad campaigns are up and running in 5-7 business days.
    3. Control – Your analyst will work to control what Internet users see when they view your ad or click through to your website.
    4. Timing – Set up your ads to run only when you want them to.
    5. Targeted – Easily hit your target audience by using the proper keywords and ad copy.
    6. Calculation – PPC is easily measured. Marketers are able to get raw data about ad campaigns within seconds and can easily determine the cost per lead or acquisition.
  • peeptoeshoescompeeptoeshoescom Registered Users
    i am also intrested to learn PPC
  • Abhi.gargAbhi.garg 100 Post Club
    PPC is a Pay per click & its also called as a Cost per click. Its a online PPC Advertising & and the advertiser pays for each visitor on a per-click basis.
  • perizaadperizaad Registered Users
    Hi.........

    PPC is Pay-per-click .It is a form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.PPC is a strategy by which you can place your business in front of people who are searching for your products or services. The best example of pay-per-click advertising is Google's PPC advertising called Google AdWords.

    Thanks

    Perizaad

  • dzammit Registered Users
    PPC is all about making sure you have the right keyword for the right campaign.

    Try Peel and Stick, make 2 campaigns exactly the same just change the 2 line description, run them for 1 week and whatever has the best CTR keep, delete the other one and change it again!

    I used this company; Digital Trading Creative (www.digitaltradingcreative.co.uk)

    for my PPC campaign and they taught me this technique which I use myself now!

    Try it yourself and see your CTR go Up, Up, Up
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